Beyond Media
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YOUR BRAND HERE
Arenas

Whole arenas,
rebranded end to end.

From naming rights on the facade to the last piece of wayfinding inside — we coordinate everything it takes to make a venue wear a new name.

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Selected arenas

Four arenas. One team.

A look at the arena rebrands we've delivered — real projects, coordinated from the first approval to the final install.

Afterpay Arena entrance signage at dusk
01
Naming rights

Afterpay Arena

Sydney Olympic Park. Full exterior naming-rights signage, transparent LED screens, wayfinding and wall graphics — coordinated across the whole venue.

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Afterpay Arena transparent LED screens showing logo, illuminated
Afterpay Arena door wayfinding signage
Afterpay Arena exterior building signage
Transparent LED screen at Afterpay Arena, seeing straight through to the floor below
Afterpay Arena interior seating bowl with signage
Afterpay Arena concourse wall graphic
Afterpay Arena exterior entry facade
16+ photos

The full Afterpay Arena project

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Qudos Bank Arena signage at dusk
02
Naming rights

Qudos Bank Arena

Sydney Olympic Park. Full exterior naming-rights signage for one of Australia's largest entertainment venues — illuminated, weatherproof, unmissable from the approach roads.

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Qudos Bank Arena illuminated logo, pink, at dusk
Qudos Bank Arena illuminated logo, blue
Qudos Bank Arena hanging cube signage
Qudos Bank Arena illuminated logo, purple
Qudos Bank Arena directional signage
Qudos Bank Arena member bar signage
7 photos

The full Qudos Bank Arena project

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RAC Arena facade
03
Full venue rebrand

RAC Arena

Wellington St, Perth. Facade signage, interior court branding, concourse and member-lounge wayfinding — coordinated end to end across the whole venue.

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RAC Arena facade, alternate angle
RAC Arena illuminated logo detail
RAC Arena interior and court
RAC Arena interior seating branding
RAC Arena sign install
RAC Arena interior signage detail
8 photos

The full RAC Arena project

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Qantas Credit Union Arena at dusk
04
Naming rights

Qantas Credit Union Arena

Sydney. Full venue naming-rights package — illuminated fascia signage, halo-lit corporate branding, and interior wayfinding, coordinated across the whole site.

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Qantas Credit Union Arena at dusk
Qantas Credit Union Arena diagonal column wrap
Qantas Credit Union LED backlit sign
Qantas Credit Union Arena corporate signage
Qantas Credit Union recessed backlit fabric sign
Qantas Credit Union wall-mounted acrylic signage
8 photos

The full Qantas Credit Union project

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How we rebrand an arena

Every stage, coordinated.

Rebranding a whole venue means a lot of moving parts. Here's everything we manage, start to finish.

01

Approvals & permits

Council, venue and stakeholder sign-off — we manage the paperwork so the project doesn't stall.

02

Design & concept

From brand guidelines to full-venue concept art — signage, wayfinding and everything visible from the stands.

03

Innovation

LED, transparent screens, illuminated facades — the latest display technology, specified for the venue.

04

Fabrication & install

Sourced from our network of 1,500+ makers, installed on schedule — facade to concourse to court.

05

Live & supported

One point of contact for ongoing changes, maintenance and future activations, long after opening day.

Got a venue in mind?

Let's rebrand
your arena.

Tell us about the venue and what you want it to become.

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